Jenny Barrett is the founder of SuperLooper, a pre-loved baby and childrenswear rental company on a mission to reduce waste by keeping clothing in circularity for longer. Eager to learn more about her business, we asked Jenny a few questions about how SuperLooping works, how to get involved and her tips for extending the lifecycle of our clothes. 

Getting away with the family is magical, but the idea of traveling with little ones in tow can be a great source of anxiety. We’ve pulled together our top tips for making the experience as stress free as possible!

Let's change our plastic habits for good! We've gathered five easy alternatives to help you start making plastic-free swaps today.

Through play, children and young people learn about the world around them and themselves. So, how can you encourage imaginative play? 

Easter gifting doesn't have to be wasteful. From chocolate treats to bunny themed toys, we've gathered some of the most beautiful plastic-free gifts for the whole family. 

Teaching our little ones about recycling, and how to live a greener life, is one of the best lessons we can give them to prepare them for the future.

Investing in clothes made to last is one thing, caring for them is another. The way we look after our garments impacts how well they age, and how long they will last. Read on to find out how to care for your clothes and make them last longer.

Energy saving habits to teach our kids. Talking to our little ones about climate change and the challenges we face can be daunting. But taking small actions, and giving them the tools to enforce good habits from a young age, can be a great way to start the conversation with them.

Introducing our fifth and final brand ambassador pair, Daniella and Mila-Rose. This mummy and daughter duo have an Instagram feed full of sweet little outfits, styling tips and relatable parenting moments. 

Get to know: Tracy & Finley. Dress happy, feel happy! That's the motto of our new brand ambassadors Tracy & Finley. Choosing bright, mood boosting clothing is a sure fire way to feel good, and Tracy certainly lives by that ethos. Read on to find out more about her account, life with Finley and what she loves about Lucy & Sam.