About Us

About Us

Founded in 2012, Lucy & Sam is a London based baby and toddler fashion label.

Originally a joint venture between 3 friends Lucy, Sam and Suky who combined their knowledge and expertise in design ,manufacturing and retail to create an exciting new brand.

Since the first trade show in January 2012, we have built a loyal customer base throughout the UK and Europe.

Our key aim is to supply high quality, limited edition and cool clothes for babies and toddlers that you cannot find on the high street.


The Product

All our ranges are fully co-ordinated and include baby grows, rompers, t-shirts, dresses, joggers and leggings. We also offer a small range of hats that sit together with the collection. Our super soft pram and/or cot blankets are reversible and coordinate with our best selling snowsuits that keep baby warm and cosy.


Sustainable Fashion

All our products are produced using sustainable sources that are kinder to the environment. All our factories follow strict ethical and safety guidelines and are members of SEDEX. All our styles are dyed using safe and azo-free dyes. We source as many products as we can locally and use natural and recycled packaging over synthetic and non-biodegradable materials.


Watch this space for more announcements on our brand re-launch in Spring/Summer 2017.