About Us

Founded in 2012, Lucy & Sam is a London based baby fashion label. We use 100% certified organic cotton to produce high quality and ethically sourced cool clothes for baby and toddlers that you cannot find on the high street.

The team have used their years of experience in design, sourcing and manufacturing for the European retail market to build their own much sought after fashion label.

Our aim is to give customers a cool, trend led fashion choice in organic cotton that is ethically sourced.

The Product

All our ranges are fully co-ordinated and include baby grows, rompers, t-shirts, dresses, joggers and leggings in 100% certified organic cotton. We offer a range of Unisex styles and baby bundle gift sets from newborn to 12 months as well as fashion ranges suitable for both boys and girls from birth to 2 years. We also now have a selection of styles for toddlers up to 4 years. Our accessories include a small range of hats that sit together with the collection. Our super soft pram and cot blankets are reversible and coordinate with our best selling snowsuits that keep baby warm and cosy. This season we have introduced a limited edition selection of large muslins in our favourite prints all in 100%organic cotton they have been hand printed and pre washed to be super soft on baby’s skin.

 Sustainable Fashion

Organic cotton is grown without the use of chemical fertilisers or pesticides. All our styles are made from the softest 100% certified organic cotton and the fabric is printed and dyed using eco-friendly and baby safe AZO free natural dyes. The product is manufactured in a small factory which follows the highest ethical standards ensures sustainable power and water recycling limiting the effect on the local environment. We source as many products as we can locally and use natural and recycled packaging over synthetic and non-biodegradable materials.