Our Story

 organic cotton about lucy and sam

Our Story

Born and raised in South London, Lucy & Sam is an organic fashion brand for babies and toddlers with big hearts and playful imaginations all woven together by one common thread : to make parent, baby and the planet happy. Our story- led prints are captured and shaped on beautifully soft organic cotton, sustainably sourced and cut into fabulously fun garments.

Our Team

We are a small family run business working with a group of creative individuals that have used our years of experience in design, sourcing and manufacturing to build our own independent baby and toddler brand. We work closely with fabric technologists at source and have established links to mills, printers and embroidery houses to control the whole supply chain. Our team have been working in India and European manufacturing hubs for many years and have a select group of  factories that offer the best in quality and ethical compliance.

Our Philosophy

“ small things that make a big difference” underpins everything that we do from initial design to your doorstep:

PRACTICAL DESIGN: All of our garments are designed to be easy to wear, to wash at low eco temperatures and include details that parents will find useful - such as the scratch mitts on our sleepwear and zips on our babygrows for easy changing.  

SUSTAINABLE COTTONS: We use 100% GOTS certified cotton that can be traced back to the grower. The fields in Gujarat, Southern India are cultivated by local farmers without the use of pesticides and with an emphasis on creating bio-diversity.

ECO FRIENDLY METHODS: Our dyers and weavers use only AZO free, natural dyes that avoid the use of nasty chemicals that damage the local water table. Our factories recycle rainwater for manufacturing purposes and use solar power where possible to reduce the impact on the local environment.

RECYCLED PACKAGING MATERIAL: We use 100% recycled materials for all our labelling and we ship to our customers in recycled paper bags. Our aim is to be completely plastic free throughout the supply chain by the end of 2019.

ETHICAL FASHION: All our factories follow the highest ethical standards  where workers rights, working conditions and rates of pay are monitored regularly. Our yearly compliance audits ensure that all the hands involved in the production process are as happy as our  end customer. We are constantly looking to support local initiatives that safeguard the environment and improve educational opportunity for those who work for us.

Walking Cotton Storybooks

We begin our design process with story-led themes and develop them into unmistakable prints. Our seasonal, nostalgia-evoking collections are coordinated to be versatile for all genders and are designed to mix and match.

To compliment our colourful collections we offer a bespoke Unisex range for 0-12 months that come in soft neutral tones, featuring adorable animal graphics that are the perfect gifts for new parents. These include a range of accessories such as multi purpose muslins, blankets and bags to complete each look.