Our newest print has landed. Bee Kind is a collection of happy little bees on soft, GOTS certified organic cotton, made for babies and busy little explorers. It's also a small reminder, stitched into every piece, to be curious, be gentle and be kind, to each other and to the bees.

Meet the Bee Kind collection

Every piece in the collection is made from 100% GOTS certified organic cotton and designed to mix and match, so a sweatshirt from this year still works with joggers from the next size up.

Bee Kind Zip Babygrow

Our newborn favourite. A full-length zip makes night-time nappy changes quicker, and the covered feet have a little “Buzz” on the toes. Shop the Zip Babygrow (£28).

Bee Kind Crew Sweatshirt

A cosy, easy layer with ribbed cuffs and hem, ideal for autumn walks and playground days. Shop the Crew Sweatshirt (£22).

Bee Kind Kids T-Shirt

The everyday hero: soft against the skin and easy to layer under the sweatshirt or a cardigan. Shop the T-Shirt (£18).

Bee Kind Harem Joggers

An all-over bee print with a roomy harem fit that leaves space for nappies and growing legs. Shop the Harem Joggers (£19).

Bee's Knees Joggers

Cream joggers with a bumblebee on each knee, which is exactly where crawlers and toddlers notice them most. Shop the Bee's Knees Joggers (£19).

Why bees matter

Bees are some of the hardest-working creatures in our gardens. According to the Woodland Trust, more than 250 species of bee are native to the UK, and 24 of them are bumblebees. Most of the rest are solitary bees, like mason and mining bees.

As they move from flower to flower, bees carry pollen that helps plants make fruit and seeds. That includes many foods families eat every week, such as apples, raspberries, tomatoes, broccoli and carrots. The Woodland Trust estimates it would cost UK farmers around £1.8 billion a year to pollinate crops by hand without them.

But bees are under pressure. The biggest threats include loss of wildflower habitat, pesticides, climate change and disease. The Woodland Trust notes that around 97% of the UK's wildflower meadows have been lost since the 1930s.

Where organic cotton comes in

Cotton is a thirsty, heavily farmed crop, and conventional cotton farming can rely on chemical pesticides. Organic cotton is grown without synthetic pesticides or fertilisers, and GOTS certification goes further by restricting the chemicals used when the fabric is processed, dyed and finished. You can read more in our guide: is organic cotton better for babies?

Choosing organic cotton won't save the bees on its own. It is, though, one everyday way to support farming that is gentler on the wider environment that bees depend on.

6 easy ways families can help bees

Helping bees is a lovely thing to do with children. It gets them outside, noticing nature, and they can see the results for themselves.

1. Plant bee-friendly flowers. Foxgloves, red clover and bird's-foot trefoil are all popular with bees. Even a window box or balcony pot helps.
2. Leave a wild corner. Let a patch of lawn grow long so clover and dandelions can flower.
3. Skip the garden pesticides. Let birds and ladybirds deal with pests instead.
4. Put up a bee hotel. Hang it in a sunny, sheltered spot and watch for solitary bees moving in.
5. Go bee-spotting. On a sunny day, count how many different bees you can find in the park and compare their colours and stripes.
6. Read about bees together. Picture books are a gentle way to explain why bees matter and why we never swat them.

Shop the collection

• Bee Kind Collection
• Zip Babygrow
• Bee's Knees Joggers
• Gifts Under £30

A thoughtful baby gift

Looking for a new baby or first birthday present? A bee print babygrow or a matching sweatshirt and joggers set makes a soft, unisex gift that will actually be worn. Browse more ideas in our gifts under £30.

Common questions

Every Lucy & Sam piece is made from 100% GOTS certified organic cotton and designed in the UK.