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    Founded in 2012, Lucy & Sam is a London based baby and toddler fashion label.Our key aim is to supply high quality, limited edition and cool clothes for babies and toddlers that you cannot find on the high street. Cool baby and toddler clothes that make the perfect baby gift. Made from 100% organic cotton, produced ethically using sustainable sources. We produce seasonal collections for girls, boys and unisex, keeping your little ones feeling cosy and looking cool.