MADE TO LAST

Everything we design is created with longevity in mind. It’s why we use the highest quality organic cotton, and design versatile shapes and styles to stand the test of time.

Our goal has always been to make durable clothing that can be worn again, again and again, and eventually be passed along when they’ve been outgrown.

ORGANIC & GENTLE

We use 100% organic, GOTS certified cotton. It can be traced right back to the grower in the fields of Gujarat, Southern India. Local farmers cultivate the crops without the use of pesticides and aim to create bio-diversity in the process.

We also use natural dyes that are non-allergenic and chemical free, making them gentle on delicate skin.

100% biodegradable, our cotton and dyes will completely break down when it's time to say goodbye, leaving no harmful traces behind.

ETHICALLY MADE

Most importantly, our garments are made by skilled workers in factories that meet the highest industry welfare standards.

We choose to work with factories that pay a fair wage and regularly monitor the wellbeing and satisfaction of their teams.

UNISEX STYLE

We believe in freedom of choice. It’s why our collections are completely unisex. From babygrows to playsuits, tees to joggers, our playful collections celebrate individuality, self-expression, and are a versatile choice for all genders.

PLASTIC-FREE

We’re very proud to be plastic-free. From the factory to your doorstep, not one piece of plastic is added to the supply chain.

Each order placed is delivered in recycled paper mailing bags, and packed in our signature cotton Forever Bags. They’re super handing for storage and even passing items along when they’ve been outgrown.